Research Report on the information flow of advertisers in China

On August 5, ChinaJoy, a global digital interactive entertainment event, which attracted the attention of people from various electronic industries and game players, officially came to an end.
After 17 years of development, ChinaJoy has become the best platform for digital entertainment covering games, animation, E-sports and other digital entertainment fields, showing the vigorous development of China's digital entertainment industry vitality. In addition to the innovation and development of games and the rapid iteration of e-entertainment technology, the overall environment of the industry can not be ignored. In the game industry, the number of the current tightening, how to quickly access to high-quality user groups in the future also caused game manufacturers to think deeply.
Overall background of game information flow advertising:
The share of information flow advertising continues to rise, accounting for 22.5% of the overall online advertising market in 2018
Although the overall game market fluctuates slightly, there is still room for growth in the future. The good development of the game industry lays a foundation for advertisers to continuously increase the amount of money put in
Insight into advertising data of game information flow:
Information flow advertising has become the first choice of game advertisers, accounting for 88.8% of game advertisers' network investment in recent one year
The advertising of game information flow reaches its peak in February and March of 2019
Main: advertisers with historical elements put in higher, and the index of new game launch increases rapidly
Media: mobile app occupies the main position, and comprehensive information media becomes the mainstream choice