Hong Kong media: Chinese e-commerce hopes to be Africa's "digital promoter"

According to the website of Hong Kong's South China Morning Post on August 10, China's start-up enterprise, kilimall, is now one of the important e-commerce roles in Africa. It is building a platform to help thousands of Chinese small businesses target Africa to provide localized services.
The name "kilimall" comes from Kilimanjaro, Africa's highest mountain. This is the first e-commerce enterprise to enter China. It sells a wide range of products, including electronic products, clothing, household appliances, fashion bags, cosmetics and so on.
Since its establishment in 2014, it has rapidly developed into Kenya's largest e-commerce network platform, with about 10 million users and more than 10000 sellers from Africa and China. Today, it also distributes products in Uganda and Nigeria.
Yang Tao, the founder and CEO of the company, felt the inconvenience of shopping in African countries when his former employer sent him abroad in 2012. "African commodity prices are high and options are limited," he said. At that time, I felt that e-commerce would not only solve the shopping problem, but also solve a bigger problem for Africa. "
"There are a lot of very modern cities in Africa, where there are a lot of beautiful men and women who are becoming rich," Yang said. The middle class is rising day by day, and the demand for quality life is becoming higher and higher. "